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  RESEARCH METHODS FOR BUSINESS 8/E
   A Skill Building Approach
    저자 Uma Sekaran / Roger Bougie
    출판사 John Wiley & Sons
    출판년도 2020 / 396 pages
    ISBN 978-1-119-68353-7        판매가 53,000원
  
 
TITLE INFORMATION
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project.
Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Table of Contents
About the Authors xxi

Preface xxiii

Acknowledgements xxv

1 Introduction to Research

2 The Scientific Approach and Alternative Approaches to Investigation

3 Defining the Management Problem

4 Defining the Research Problem

5 The Critical Literature Review

6 Theoretical Framework and Hypothesis

7 Elements of Research Design

8 Interviews

9 Observation

10 Administering Questionnaires

11 Experimental Designs

12 Measurement of Variables: Operational Definition

13 Measurement of Variables: Scaling, Reliability and Validity

14 Sampling

15 Quantitative Data Analysis

16 Quantitative Data Analysis: Hypothesis Testing

17 Qualitative Data Analysis

18 Conclusions

19 The Research Report

A Final Note to Students

Statistical Tables

Glossary

Bibliography

Index


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